BenQ Takes Aim at EPSON’s Brighter Futures Program with New Ed-Based Market Support Program

benq-best-0114BenQ America this week unveiled the BenQ Education Solutions in Technology (BEST) program. Created to provide educational partners across North America with dedicated sales and support initiatives, the program, at first glance, seems to be an EPSON Brighter Futures knock-off.

Available to members across the United States and Canada, BenQ’s BEST program provides educational partners with planning, pricing and customer support benefits. But, the announcement today had no specific details about pricing or program benefits — only a contact (Patti Postel at to reach out to if you are interested in joining.

benq-best2-0114The EPSON Brighter Futures program is well established and is more than simply better pricing for Educational institutions and integrators selling to them. In addition to educational white papers and case studies about using EPSON product sin ED-specific applications, the program includes training videos, scholarships and a dedicated sales team — not a person who’s part-time ED and part time house of worship.

BenQ has an uphill battle in this arena as EPSON is dominating ED projector sales for the fourth year in a row. But, if you want to see to education, you do need a dedicated program like this so BenQ is on the right track.

BenQ’s ED program is here and its ClassroomIQ program is here.