Cisco’s Jabber Packs a Free Punch

IDC estimates the unified communications market (videoconferencing is one component), to grow to $44 billion by 2015. Microsoft’s Lync has enjoyed very little serious competition until this point. But now Cisco has released Jabber, a new crossplatform communications and messaging application designed to compete directly with Microsoft’s Lync.

Working with all client devices and operating systems, the application Jabber allows users to access Cisco’s voice, video, presence, messaging, presence and conferencing platforms. There are no server or client licensing costs for existing customers. Let me repeat that: no server or client licensing costs for existing customers.

Cisco wants you to use the Jabber application to create up-sell opportunities and drive adoption of the wider collaboration portfolio. Oh, yeah.. and win market share from Microsoft Lync.

Here are Jabber’s specs: http://www.cisco.com/web/products/voice/jabber.html