BTX Technologies is 50 years old. Not a lot of AV companies can make that claim. BTX started in 1967, when AV was barely even, well, AV. The company began as Bi-Tronics, which specialized in distributing connectors and cable into the audio and video markets. Bi-Tronics grew into a master distributor for a variety of cable and connector manufacturers, making a name for themselves as the “Go-To” company for integration essentials. In 1981, Bi-Tronics launched their copper cable assembly business and has continued along its “Value-Add” track ever since.
In 2001, Greg Schwartz took over as President and CEO and together with VP Technology, Chris Poulin, rebranded the company as BTX Technologies. Since then, the company has broadly grown their offering of signal processing product lines and began engineering and manufacturing many of their own products, which have earned 5 patents. Additionally, BTX has built a state-of-the-art fiber lab and metal shop, partnered with a labor company to provide labor resources to their integration clients and even offers a “Full-Visibility” consignment program for select customers. Today, through the company’s national outside sales staff, BTX focuses on unique and emerging technologies that provide integration clients with the edge that they need to win business. These emerging technologies include collaboration software, capture and streaming products, AV over IP transport systems, cell phone signal boosting systems and most recently, BookIT®, a unique and low-cost room scheduling solution that is proving to be a disruptor in the expanding room-scheduling system space.
“BTX is extremely proud to have served the AV and Broadcast market space for these past 50 years, earning the reputation for helping our clients find new revenue streams to expand their business’ profitably,” says Greg Schwartz, President and CEO. “We are committed to continuing to find and develop unique solutions that help differentiate our integration partners in this ever-changing marketplace. We thank our wonderful customers, vendor partners and employees for the successful work we have all done together, and we look forward to the next 50!”
BTX will be celebrating their 50th year through 2017 and that will include an event at this year’s InfoComm show in Orlando. You can find BTX here.