HP, Microsoft, Polycom: Bundling Against Cisco

Last summer Polycom bought HP’s video and telepresence business, becoming the exclusive videoconferencing supplier for HP’s reseller and integrator businesses. Now they will launch the first integrated, all-in-one solution bundle to come from the two vendors that’s intended to be sold through the channel. There will also be more bundles in the future.

Hewlett Packard and Polycom, along with Microsoft, plan to hit Cisco harder by making available UC and video bundles that tie together networking products from all three vendors.

The bundles now come in only two specific offerings (only one is available for sale by HP and Polycom partners). HP and Polycom Rich Media Communications (RMC) is a bundle offering HP Networking products — including the 12500 and 10500 series switches, plus Polycom RealPresence video products — and it will be sold through VARs.

Sold direct and only by HP’s own Technology Services will be the HP AppSystem for Microsoft Lync, which offers integration with Polycom RealPresence (the software that powers Polycom’s telepresence and video products) and its relevant video and virtual meeting room offerings.

Solution providers from HP and Polycom can now bring it all together, from video installation to desktop and mobile video integration using open standards-based, interoperable products from both vendors, with multi-layer security available to protect all of the various applications. (RealPresence integrates with Microsoft’s Lync, and Polycom’s CX7000 telepresence line is custom-built for Lync integration, with a Lync client in the system.)

The bundles seek to simplify integration and if successful, this will be only the first in a flurry of punches aimed at Cisco’s body of business.

Here are the details: http://www.polycom.com/company/news_room/press_releases/2012/20120326.html