When the 2010 edition of Integrated Systems Europe opens its doors on 2 February, more than 20 percent of its 500-plus exhibitors will be completely new to the show, according to show representatives.
Mike Blackman, managing director of Integrated Systems Events, says, “No tradeshow can thrive without bringing new customers and new markets to its exhibitors. Right from its first showing in Geneva in 2004, this is something ISE has proved it can do. AV manufacturers are turning to ISE as a platform from which to launch their products and services into new and emerging sectors, and that is one reason why we are hosting so many new exhibitors in Amsterdam in February.”
The broadening of ISE’s exhibitor base will also serve to strengthen the show’s attendee appeal, Mike Blackman believes: “With its emphasis on integration and convergence, ISE has always been the kind of show where visitors can find something truly unexpected. With so many new exhibitors to complement our hundreds of returning companies, together with a wide variety of training opportunities from CEDIA and InfoComm International, we believe our attendance will hold up exceptionally well. Indeed, our pre-registration levels are already running ahead of expectations – confirming that this is the show to attend if you are looking for new opportunities in 2010.”
Integrated Systems Europe 2010 will take place at the Amsterdam RAI, Netherlands, from 2–4 February 2010. For further information, please visit: http://www.iseurope.org