I have been a fan of SILA SVETA’s work since I first discovered them in 2011 doing a music video called Rapping Mapping. SILA SVETA is a Russian-based live-performance production company that is truly turn-key as they aren’t just providing the AV, they handle everything from the conception through the creative to the end production. Branding themselves as “first call for every outrageous, unthinkable and unknown possibility in the field of digitally immersive experiences” is probably the best description that anyone could think of to label them. They’ve done everything from Audi and Mercedes product launches — some of the best projection mapping I’ve ever witnessed, inlcluding a production of Swan Lake that’s memorizing, where they actually projecting the story on the facade of the famed Bolshoi Theatre. They can turn a boring room into an opera house and a hallway into a dance theater.
But, to me, they may have just published their most amazing production ever, called Levitation. I’ve watched it dozens of times and still can’t totally figure out how they’re doing it.
It’s part art and part magic — worth watching.