THX Ltd today announced the launch of THX Standard, a consumer electronics rating website that provides objective and data-driven evaluations of the audio and visual fidelity of consumer electronics to help consumers make informed purchase decisions.
Using industry standards and a proprietary testing methodology, THX engineers evaluate the factors that influence the audio and visual fidelity of consumer electronics. THX then publishes test scores based on scientific measurements.
As a complement to the existing THX Certified program, THX Standard also features consulting services to help manufacturers improve their product scores and make them more competitive in the market.
THX Standard allows users to visually compare the test results and scores ofpopular TVs, amplifiers, and speakers at launch, with more products and categories coming soon.