ViewSonic Shows 32″ Transparent Display

Viewsonic_Transparent-0212ViewSonic brought a 32″ transparent display to show within its digital signage line at ISE 2012. And it’s awfully hard to get a good photo of a transparent display… especially when it’s advertising another display product on the screen (ViewPad, in this case).

The transparent display is for integrating window displays designs, vending machines or merchandising. It creates a double layer merchandising effect: the first layer of transparent display showcases product highlights or content, while the second demonstrates the actual product. How cool is that?

ViewSonic plans to introduce a 42″ transparent display as well. Both models will be in production in Q2 2012. Touch-screen can be added as option.

Watch the rAVe NOW Video we shot of it here.