What open display security actually does
Open display security keeps high-value stock within reach of customers while making it difficult, slow or noisy to take. It works by layering physical restraint, alarm response and staff sightlines.
This guide covers the questions New Zealand retailers ask us most often: which mechanism does what, how to match hardware to the product, what goes wrong after installation, and how to keep a system working once it's on the shop floor.
Sell More, Lose Less
Why open display beats locked cabinets
Locked cabinets protect stock, but they slow every sale down. A customer has to find a staff member, wait for a key and handle the product under supervision. Many won't bother. Open display removes that friction and lets people compare, test and decide on their own terms.
The cost is exposure. Casual theft becomes easier, and organised crews can clear an unprotected peg or shelf in seconds. Shelf sweeping, where a group takes an entire display of phones, electronics or cosmetics at once, is the threat behind many of the display security enquiries we get from NZ retailers today.
The honest trade-off: open display increases both sales and risk. Good display security doesn't try to remove the risk entirely. It keeps the sales benefit while making theft slow, noisy and visible enough that most people won't try.
The three mechanisms
Every piece of display security hardware does one or more of three jobs: it makes the product hard to take, it makes taking it loud, or it makes the attempt look risky. Most failures come from relying on only one.
Make It Hard to Take
Restraint
Restraint physically connects the product to the fixture. Tethers, alarming stands, locking hooks and high-security holders all do this in different ways. The goal isn't to make theft impossible, it's to make it slow. A thief who needs tools, time or a second attempt is far more likely to be seen or to give up.
Good restraint is almost invisible to a genuine customer. They pick the product up, try it and put it back, and the tether or bracket barely registers. If the hardware gets in the way, customers stop engaging with the display and you lose the reason for having it open in the first place.
On its own, restraint only buys time. A cut cable is silent unless something tells staff it has been cut.
Make It Loud
Alarm
An alarm turns a quiet theft into a noisy one. Alarming stands and alarming tethers use motion, tension or contact sensors, so lifting a device off its mount or cutting a cable sets off an alert straight away.
An alarm is only as good as the response behind it. Someone needs to be rostered to hear it, go to the display and deal with it, and they need the key or remote to reset it. An alarm that sounds with nobody responding teaches both staff and thieves that it can be ignored.
Frequent false alarms have the same effect. If one position keeps triggering, fix the cause, whether that's a lifting adhesive pad or a cable that's too short, rather than switching it off.
Make It Look Risky
Deterrence
Deterrence works before anyone touches the product. Visible hardware, tidy displays, clear staff sightlines, security mirrors and EAS gates at the door all tell a would-be thief that the store is paying attention and that taking something won't be easy.
Placement matters as much as hardware. High-value displays belong where staff can see them from the counter, not in a blind corner or right next to the exit. A well-secured display in the wrong spot still gives someone time to work on it unseen.
Layer all three mechanisms and each one covers the others' gaps. Restraint slows the thief down, the alarm draws attention, and good sightlines mean someone is there to respond.
Choosing the right hardware
Security tethers
Security tethers
A security tether attaches a product to the display fixture so customers can pick it up and handle it, but can't walk away with it. One end anchors to the shelf, table or stand, the other attaches to the product.
Bungy tethers are coiled and lightweight. They suit eyewear, accessories and smaller items where a tidy, low-profile look matters. Magnetic versions with a slim or gripper end make it quick for staff to reset a display.
Heavy duty tethers use a stronger steel cable core. They suit power tools, handbags and anything heavy or high-value enough to attract someone with cutters.
Pull box recoilers retract the product back to its home position when the customer lets go, so the display stays tidy without staff constantly resetting it.
Alarming tethers, such as the Squid range, add an alarm that sounds if the cable is cut or the product is removed. The padlock end version suits larger items like vacuum cleaners. A remote control lets staff arm and disarm the alarm.
Getting the length right
A tether should be long enough for natural handling at the display and no longer. Too short and customers feel restricted. Too long and the product can reach a fitting room, a blind aisle or the inside of a bag. Measure from the anchor point before you order.
Attachment
Adhesive plates suit clean, flat, smooth surfaces. Loop ends suit handles, straps and cables. For higher-risk stock, fix the anchor end mechanically to the fixture rather than relying on adhesive. Browse the full tether range.
Choosing a clasp
Choosing a clasp
The clasp decides how quickly staff can release a product at the point of sale, and how hard it is for anyone else to do the same. Choose it around your staff workflow, not just the security level.
Released with a magnetic detacher, so it can't be opened by hand. It suits power tools, premium handbags and other high-value stock where security comes first. The trade-off is speed: staff need the detacher to hand every time, and on a busy floor that adds up.
Metal plate with quick release clasp
Faster for staff to release, so it suits high-turnover accessories and products that are handed to customers often. It gives less protection against a determined thief, so pair it with an alarm or good sightlines.
Test it at pace
Before you roll a clasp out across a store, have staff release and re-attach it during a busy period. If it slows them down, they'll start leaving products unclipped, and the security disappears.
Alarming display stands
Alarming display stands
Alarming display stands hold phones, tablets, smartwatches, laptops and headphones on open display, and sound an alarm if a device is lifted, tampered with or its cable is cut. They use motion sensors, tension triggers or contact alarms, depending on the model.
Charging while secured
Demo devices need to stay charged all day. Most stands route a charging cable to the device through integrated cable management. Plan power to every position before the fixture goes in. A demo phone with a flat battery is a dead display.
Questions to ask before you buy
- What happens when the power drops? Does the alarm stay armed, and does it re-arm on its own?
- Can staff tell which position triggered?
- How do staff release a device for a customer, and how long does it take?
- Will the stand fit the next generation of devices, or will it need replacing?
Stands come in countertop, wall-mounted and freestanding versions, and most can be moved for store refreshes and seasonal resets. See the alarming display stand range.
Anti-sweep and hangsell protection
Anti-sweep and hangsell protection
Anti-sweep hardware stops someone clearing an entire peg or shelf in one movement. It targets organised theft, where a group can empty a display of phones, electronics or cosmetics in seconds.
Anti-sweep locks and stop locks fit to existing peg hooks on pegboard and slatwall. They limit how much stock can be taken from a hook at once, so a sweep becomes a slow, one-at-a-time job. Anti-sweep locks
Locking display hooks build the lock into the hook itself, which suits new fit-outs. Display hooks
Hangsell tags take a different approach. Instead of locking the hook, they protect the product itself, so stock stays secure even if it's taken off the display. Many retailers are now moving from anti-sweep locks to hangsell tags. Our article on why retailers are moving from anti-sweep locks to hangsell tags covers the reasons.
High-security holders
High-security holders
For premium devices in high-risk stores, a high-security holder gives more physical protection than a standard alarming stand, without taking the device out of the customer's hands.
The Fort Knox range by Shopguard uses robust metal construction and secure key management. Selected phone, tablet and watch holders are available with mechanical or electronic locking, and authorised staff can release a device in around three seconds for a demonstration.
The brackets are adjustable or interchangeable, so the same holder can be reused when the devices on display change. The range also includes laptop security for screen widths from 260mm to 438mm, and a guard that secures an iPad and its keyboard together as one unit.
Read more in Security you can hand to a customer: why Fort Knox changes retail display.
Working alongside EAS
Working alongside EAS
Display security protects the product at the fixture. EAS protects the door. They solve different problems and work best together.
A tether or alarming stand stops a demo device leaving the display. It does nothing for boxed stock on the shelf below, or for a product that has been released and then not paid for. EAS tags and labels cover that gap by triggering the gates if an item leaves the store without being deactivated.
Spider wraps and safers can carry EAS labels or integrated tags, so boxed goods are protected at the shelf and at the exit. Check whether your gates run on AM 58 kHz or RF 8.2 MHz before ordering, as tags must match the system. Our EAS gates guide explains the difference.
Find the right protection for your display
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Security tethers
Explore TethersHeavy duty, recoiling and alarming tethers for eyewear, power tools, handbags and accessories. Choose the clasp around how quickly staff need to release the product.
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Security display stands
Explore Security StandsFor phones, tablets, smartwatches, laptops and headphones. Devices stay charged and ready to demo, while staying securely locked to the display.
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Anti-sweep locks
Explore Anti-Sweep LocksStop locks and locking hooks for pegboard and slatwall. They limit how much stock can come off a hook at once, turning a sweep into a slow, one-at-a-time job.
Matching the solution to the product
Start with the product, not the hardware. Value, size, how customers handle it and how it's usually stolen all point to a different answer.
| Product | Recommended approach | EAS integration | Typical failure mode |
|---|---|---|---|
| Phones | Alarming display stand with charging, or a high-security holder for premium models | Demo unit secured at the fixture; EAS labels or safers on boxed stock | Stand fitted without charging, so the demo is flat by midday |
| Tablets | Alarming tablet stand, or a high-security holder with adjustable brackets | As for phones | Bracket no longer fits after a model change |
| Smartwatches | High-security watch holder | EAS on boxed stock | Device swapped out without re-arming the alarm |
| Laptops | Laptop security bracket or alarming tether | EAS on boxed stock | Adhesive sensor placed where it lifts with heat or flexing |
| Headphones | Alarming headphone display or alarming tether | EAS on boxed stock | Cable long enough to reach the aisle |
| Power tools | Heavy duty tether with magnetic padlock clasp, or alarming tether with padlock end | Hard tag or label on boxed stock | Anchor fixed to a shelf that can be lifted out |
| Cosmetics | Anti-sweep locks, locking hooks or safers on high-value lines | AM or RF labels | Pegs overfilled, so a sweep still clears several units |
| Spirits | Limited facings on open shelf, premium bottles protected individually | EAS tag on premium bottles | Full shelf of high-value stock near the exit |
| Eyewear | Bungy tether with a slim or gripper end | Hard tag or label on stock | Loop end slips off the arm of the frame |
| Apparel and handbags | Hard tags or lanyard tags; tethers on display handbags | Hard tags matched to your gate frequency | Only display items protected, back stock left untagged |
Installing & Maintaining
Fixing to fixtures
Fixing to fixtures
Display security is only as strong as what it's fixed to. A tether anchored to a shelf that lifts out of its brackets can be removed shelf and all.
- Fix anchors mechanically where the risk warrants it, rather than relying on adhesive alone.
- Where you do use adhesive, clean the surface first and fix only to flat, smooth, dry areas. Give it time to cure before loading the display.
- Check that shelves, hooks and panels can't be lifted off the fixture without a tool.
- Keep high-value displays within sight of the counter and away from exits.
Cable routing and power
Cable routing and power
Plan cable routes and power before the fixture is built, not after. Retrofitting power to a finished display costs far more than getting it right first.
- Route charging and alarm cables under or through the fixture, not across the top where they can be pulled.
- Keep power supplies and alarm units where staff can reach them and the public can't.
- Leave enough slack for natural handling, but not so much that the cable becomes the weak point.
- Label each position so staff can trace a fault quickly.
Battery and alarm testing
Battery and alarm testing
An alarm that hasn't been tested is an assumption, not a security measure. A simple schedule catches most problems before a thief does.
- Weekly: trigger at least one alarmed position on each fixture and check staff respond.
- Monthly: test every position, check batteries in wireless and alarming tethers, and look for lifting adhesive or worn cables.
- After any change: retest after a store reset, a new device range or a fixture move.
Keep a simple log. If a position fails more than once, replace it rather than resetting it again.
Keys, detachers and remotes
Keys, detachers and remotes
Every key, detacher and remote is a way into your displays. Treat them like till keys.
- Decide who holds them on each shift, and where they live when not in use.
- Keep enough for busy periods so staff aren't tempted to leave products unlocked.
- Replace lost keys and detachers promptly, and consider re-keying if one goes missing.
Our detacher exchange programme helps keep detachers in working order across your stores.